During the last decade, podcast listening has elevated throughout all ages.
In line with analysis completed by the Pew Analysis Middle, the proportion of individuals listening to podcasts has elevated from 12% in 2013 to 42% in 2023.
With the rise in podcast listening, there has additionally been an uptick in podcasts being produced. The streaming platform Spotify has 5 million podcast titles.
College of Minnesota college students, Sasha Kozachok and Taylor Effertz, have observed the rise in podcasts.
Effertz is aware of quite a few individuals who created a podcast for an project, for a membership they’re a part of, or for enjoyable.
Individuals’s potential to create podcasts is simpler than different types of media as a result of there’s a low barrier to coming into the podcasting world. Functions, similar to Anchor, permit folks to document podcasts wherever they’re and add them to platforms, similar to Spotify.
Even Spotify has not too long ago added options to make podcasting by means of Spotify higher for each freshmen and individuals who have already got their podcasts began. These new options permit podcasters to customise their podcast web page, get inside data on their analytics and discover extra methods to get monetized.
Adjunct Professor Sarah Lemanczyk, who teaches courses on podcasting and multimedia journalism, has observed a rise within the variety of podcasts being created however not a rise in who’s creating wealth off of those podcasts.
“There’s much more folks doing [podcasts], much more folks creating wealth off of them, however solely 5% are actually making sustainable cash,” Lemanczyk mentioned.
No matter if persons are creating wealth off podcasts, many individuals nonetheless need to create them.
“I believe folks need to get their voices heard,” Kozachok mentioned.
Effertz echoed that concept and mentioned everybody desires to have a platform now.
On a bigger scale, newsrooms don’t essentially produce podcasts to generate income. Lemanczyk defined The New York Occasions podcast, “The Each day,” makes cash as a result of it broadcasts on public radio stations.
Nonetheless, The Washington Submit’s podcasts don’t generate income in the identical means: they’re getting their content material out to a bunch of people that could not have been listening to it at first.
“It’s about getting your content material in entrance of a special viewers that’s not used to seeing it,” Lemanczyk mentioned.
Lemanczyk added Era Z is the newly-prominent demographic for podcasts and mentioned she thinks that is as a result of truth Gen Z doesn’t affiliate particular content material with particular mediums. For instance, Gen Z can watch films, take heed to music and skim a e book with out switching units.
For Lemanczyk, she listens to the radio on an precise radio, however this “audio on demand,” as she referred to it, is what Lemanczyk loves about podcasting. It’s a part of what Gen Z has grown up with.
“You’re used to having the content material you need, if you need it, who wouldn’t need that?” Lemanczyk mentioned.
Whereas many podcasters wrestle to generate income, creators nonetheless need a platform to precise their opinions. Podcasting isn’t a brand new medium, nevertheless, it’s persevering with to develop on a regular basis.